The Enterprise Game
Specifically developed to deliver enterprise education and enhance business acumen, the Enterprise Game offers a scenario-based simulation to replicate the start up of a new company. By selecting a product on the basis of market research findings, users are then are tasked to produce and sell their chosen product.
The learners work through five pre-market stages. Each stage involves the learner undertaking a specific activity ensuring they are exposed to key enterprise concepts such as production, marketing and finance.
Within the themed stages (e.g. ‘Market Research’) the learner is required to undertake specific tasks in order that they may progress to the next stage.
You are the boss - you make the decisions
Business mentors and consultants are available to guide, educate and inform
Realistic business environment which changes over time
Virtual competitors and employees react to your decisions
Learn how to control various departments including Marketing, Finance and Production
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